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Your one-stop business resource center for undertaking all kinds of market research...

About Us
Market research, in very general terms, is a means for the providers of goods and services to keep themselves in touch with the needs and wants of those who buy and use these goods and services. It involves the systematic gathering, recording and analyzing of information related to the transfer and sale of goods and services from producers to consumers, together with systematic problem analysis, model building and fact finding for the purposes of improved decision making and control in marketing goods and services. Research Solutions, established in 2002 is an eminent service provider offering a wide range of Market Survey Solutions such as Advertising Research, Automotive Research, Channel & Retail Research, Industrial Research, etc.

We've come a long way since our humble beginnings, yet we still remain true to our core values. Today, we are more committed to lead the industry in quality marketing research and outstanding customer service. Research Solutions has the processes, technologies and expertise to provide customized research solutions to meet your needs and exceed your expectations. Our comprehensive capabilities, proactive client service and accurate, actionable results set us apart from the rest. We provide you with the best of both worlds: a perfect blend of big-company resources and marketing research expertise with small-company responsiveness and flexibility.

Services Offered
Our company aims to be a dynamic, innovative and respected information provider that is committed to the core values, and where excellence is the set standard. We are a valued extension of our clients' decision-making process. Research Solutions is dedicated to employee growth and organizational vitality. Our company is a distinguished service provider offering the following services :-

Survey
Advertising Research
Automotive Research
Channel and Retail Research
Industrial Research
Social Research
Rural Research
Tele Research
Consumer Research
Census and Mapping
Qualitative Research
Quantitative Research.

Quality Assurance
Delivering timely and accurate services and research materials to our clients take the top most place at the priority list of Research Solutions. Accurate research materials are prepared after intense research on various topics as specified by our clients. To serve our customers with truly value creating services, we undertake the following activities:

For a group of interviewer, we have a supervisor who reports to an experienced field executive
In depth and detailed briefing is imparted to both the supervisors and the interviewers
Mock training sessions are conducted to train our teams of interviewers and supervisors
Accurate cross checking takes place by our team of supervisors
The questionnaire is scrutinized again and again to make sure that there are no discrepancies in the content of the questionnaire.

Our Tools of Research
For conducting research with perfect ease and accuracy, we make use of some of the most advanced tools that are highly useful in various areas of research. These are:

Qualitative Research
Attitude and Usage Studies
Brand Positioning Result
Purchase Driver Analysis
Consumer Needs Assessment
Segmentation Analysis
Market Dynamics Research.

Infrastructure
Our state-of-the-art unit comprises of advanced technology, sophisticated tools with experienced and talented experts, technocrats, professionals and workers. The team at Research Solutions comprises of scientists, technocrats, professionals, etc. Due to their vast experience in the industry, they are aware of all kinds of precautions and parameters that have to be kept in mind during the research process. To further help them keep abreast of latest advancements, our management regularly conducts training sessions.

Clients

Over the years, Research Solutions has established itself as a leader in researching opinions, trends and behaviors for the products and services in today's marketplace. We've done this by continuously providing sophisticated and innovative marketing research study design and analytical expertise customized to meet the individual needs of our clients. Owing to these, we have a huge acquired an impressive clientele spread across different segments of various industries:-

Why Market Research

It is usually said that if marketing would be a train, then market research would be the locomotive. In other words, market research should ideally be the starting point of any marketing exercise. Conducting any marketing exercise - be it related to pricing, promotion or distribution of a product or service, without researching the potential market is as sensible as setting out to sell sand in the Sahara Desert.

Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.

Will there be a demand for my product or service ?
What should be the ideal price of my offering one that ensures that I earn the maximum profit?
Should I place my product only in urban markets or distribute even in the rural areas ?
What should be the preferable media to promote my offering ?
Would it be better if I replaced the pale green packets with bright yellow ones ?
Is the fourfold growth in my sales figures a consequence of our latest television commercial ?
How satisfied are our customers with the after sales services we provide ?
What image comes to the minds of consumers when the hear our company's name ?

It's really crucial to understand your target market before undertaking any marketing exercise, unless you don't mind risking your hard-earned money and precious time on activities that might not get you the results you want.

Simply put, ignoring market research before marketing is synonymous with firing a shot in a pitch dark room, and still hoping that the bullet hits the bulls eye.